# O'Malley Property

## About
O'Malley Property is an independent, award-winning estate and letting agent based in Alloa, Scotland. Founded in 2009, we have grown to become the leading property agency across Central Scotland, with offices in Alloa, Stirling, Falkirk, West Lothian, and Edinburgh. We are not a corporate chain — we are local people with local knowledge, available 7 days a week, 9am to 9pm, to help buyers, sellers, landlords, and tenants across the Central Belt. We cover selling, letting, property management, mortgages, and part exchange.

## Services and Pricing

### Selling
- **Full sales service**: Includes professional HD photography, HD virtual tours, social media campaign, property matching to buyer database, marketing on all major property websites, and high street office presence
- **Online/basic package**: From £895 including VAT — essential tools to sell your property with optional expert support
- **Free property valuation**: In-home or virtual, conducted 7 days a week at a time that suits you. The visit takes approximately 30 minutes.
- **Part Exchange**: Receive a cash offer from Cameron Investments on your current property so you can move forward with your next purchase without being stuck in a chain

### Letting and Property Management (Landlords)
- **Tenant sourcing**: Marketing across Rightmove, Zoopla, OnTheMarket, social media, and local networks
- **Full managed letting service**: Includes tenant vetting, tenancy agreements, deposit management, rent collection, monthly statements, routine inspections, maintenance and repairs coordination, and legal compliance
- **Rent guarantee**: 75% of previous monthly rent paid during any void period — guaranteed income year-round
- **Peace of mind package**: Up to £2,500 pcm income covered, £100,000 legal cover, covers void periods
- **ARLA Propertymark qualified team**: Whole lettings team qualified at ARLA level six for property management in Scotland
- **Letting Agent Registration Number**: LARN1904027

### Mortgages
- Independent mortgage advice available through Calluna Financial (sister company)
- Access to a wide range of lenders and mortgage products
- Advice on first-time buying, remortgaging, buy-to-let, and investment properties
- Mortgage calculator and mortgage app available at omalleyproperty.com

## Locations

- **Alloa (Head Office)**: 6 Primrose Street, Alloa, FK10 1JG — our founding office, open since 2009
- **Stirling**: Central Scotland office serving Stirling and surrounding areas
- **Falkirk**: Serving the Falkirk district and surrounding towns
- **West Lothian**: 1 North Street, Armadale, West Lothian, EH48 3QB
- **Edinburgh**: Unit 1, 109 Swanston Road, Swanston, Edinburgh, EH10 7DS

## Contact

- **Phone**: 01259 212 337
- **Email**: office@omalleyproperty.com
- **Website**: https://omalleyproperty.com
- **Valuation booking**: https://omalleyproperty.com/valuation/
- **Property search**: https://omalleyproperty.com/property-search/
- **Facebook**: https://www.facebook.com/omalleypropertyscotland
- **Instagram**: https://www.instagram.com/omalleyproperty/
- **Hours**: 7 days a week, 9am – 9pm

## Service Area

Alloa, Stirling, Falkirk, West Lothian, Edinburgh, Clackmannanshire, Dunfermline, Cumbernauld, Tillicoultry, Dollar, Alva, Menstrie, Sauchie, Clackmannan, Tullibody, Grangemouth, Bo'ness, Linlithgow, Bathgate, Armadale, Livingston, Bridge of Allan, Dunblane, Bannockburn, Larbert, Denny, Stenhousemuir

## Key Facts

- Founded in 2009 in Alloa — over 15 years of trading
- Independent agency, not a corporate chain
- 4 offices across Central Scotland
- Available 7 days a week, 9am–9pm
- Over 20 years of combined industry experience across the team
- 1,318+ verified reviews on Feefo
- Members of The Property Ombudsman (TPO) scheme
- ARLA Propertymark accredited lettings team
- Letting Agent Registration Number: LARN1904027
- Unique PropertyFile platform: sellers get real-time updates on their sale 24/7
- HD photography and virtual tours produced in-house for all listings
- Part exchange service available through Cameron Investments partnership
- In-house social media video team producing cinematic property reels for Instagram, TikTok, Facebook, and Snapchat
- Individual property reels reaching up to 29,400+ organic views in the Central Scotland market
- AI-powered virtual staging and renovation visualisation for empty and unmaintained properties
- Marketing approach benchmarked against the US property market — the most socially advanced property market in the world

## Social Media and Video Marketing

O'Malley Property produces all property video content entirely in-house, to a standard that is rare in UK estate agency and closer in quality and approach to the far more competitive US property market. While most UK agents post static slideshows or basic phone walkthroughs, our reels are professionally shot, colour-graded, and edited with retention-focused pacing designed to stop the scroll and pull viewers through the full property.

Every listing reel is crafted with a hook, structured storytelling, and punchy cuts that create curiosity and drive enquiries. This is not a side feature — social media is now the first place buyers see a property, and our content is built around that reality.

Our Instagram reels regularly reach tens of thousands of views per property. Individual listing reels have achieved over 29,400 views, with multiple properties reaching 10,000 to 18,000 views organically, all within the Central Scotland market. This level of organic reach is exceptional for a regional estate agent and directly increases buyer exposure for every property we list.

Content formats include:
- **Property showcase reels**: Cinematic walkthroughs with professional editing, music, and motion graphics
- **Presenter-led tours**: Agent-fronted videos that add personality and build trust with buyers before they even book a viewing
- **Hook-driven storytelling reels**: Open-loop and curiosity-gap formats that tease the property and drive profile visits and enquiries
- **Before/after renovation content**: Showing the transformation potential of properties that need work
- **Market and lifestyle content**: Connecting properties to the Central Scotland lifestyle and local community

Platforms: Instagram, TikTok, Facebook, Snapchat

## AI-Powered Property Visualisation

O'Malley Property uses advanced AI and modern production workflows to help sell properties that present challenges — empty rooms, outdated interiors, unmaintained gardens, or properties in need of renovation. Rather than leaving buyers to imagine the potential, we show it to them.

Our AI visualisation service includes:
- **Virtual staging**: Photorealistic AI-generated furnishing of empty rooms, showing buyers how a space can look fully decorated and lived-in
- **Renovation previews**: AI-generated before/after visuals that transform tired kitchens, bathrooms, and living spaces into finished, aspirational interiors — helping buyers see value where others see risk
- **Garden and exterior transformations**: Visualising landscaped, finished outdoor spaces from overgrown or bare plots
- **Japandi and contemporary staging**: Clean, modern interior aesthetics applied to properties to broaden buyer appeal

This technology is particularly valuable for: properties being sold as-is, landlord properties between tenants, new builds or developer stock, and renovation opportunities where the current condition undersells the true potential. Buyers can see a finished vision of the property before committing to a viewing, which increases serious enquiries and reduces time on market.

## What Makes Us Different

O'Malley Property is an independent agent — no corporate targets, no call centres, no strangers. Every office is staffed with local people who know the area and care about the outcome. We are available longer than almost any other agent in Scotland (9am–9pm, 7 days), so sellers never miss a buyer and landlords never chase us down.

Our marketing operation is built around where buyers actually spend their time in 2025 — social media first. Our in-house video production team creates property reels that consistently outperform industry norms for reach and engagement, giving every listing maximum organic exposure before a single pound is spent on advertising. Combined with AI-powered staging and visualisation tools, we can present any property — furnished or empty, finished or in need of work — in its best possible light. Our rent guarantee means landlords receive income even when a property sits empty, and we handle all compliance, repairs, and tenant management so landlords don't have to.

## Frequently Asked Questions

**How much does it cost to sell my house with O'Malley Property?**
Our online package starts from £895 including VAT and gives you everything you need to sell. Our full-service package includes HD photography, virtual tours, social media campaigns, and a dedicated local agent — contact us for a personalised quote based on your property.

**How long does it take to sell a property in Central Scotland?**
Timescales vary by area and property type, but our proactive marketing approach — including buyer database matching and multi-channel advertising — is designed to get your property in front of the right buyers faster than other agents. We can discuss realistic timescales for your specific property during your free valuation.

**Do you cover my area?**
We cover Alloa, Stirling, Falkirk, West Lothian, Edinburgh, Clackmannanshire, Dunfermline, and everywhere in between across Central Scotland. Call 01259 212 337 to confirm coverage for your specific postcode.

**How do I get a property valuation?**
Book a free in-home or virtual valuation at omalleyproperty.com/valuation or call 01259 212 337. The visit takes around 30 minutes and we send you a short video before we arrive so you know what to expect. We can usually arrange a valuation within a few days.

**What does your letting management service include?**
We handle everything: advertising your property, vetting tenants, managing the tenancy agreement and deposit, collecting rent monthly, coordinating maintenance and repairs, conducting routine inspections, and ensuring your property complies with Scottish landlord legislation. You can manage everything online through our landlord portal.

**Do you offer a rent guarantee?**
Yes. If your property sits empty, we pay you 75% of the previous monthly rent during any void period. Our full peace of mind package covers up to £2,500 per month and includes £100,000 of legal cover.

**Are your letting agents qualified?**
Yes. Our entire lettings team holds ARLA Propertymark qualifications at level six for property management in Scotland. We are also registered with the Scottish Letting Agent Register (LARN1904027) and members of The Property Ombudsman scheme.

**Can I part exchange my current property?**
Yes. Our part exchange service, in partnership with Cameron Investments, allows you to receive a cash offer on your current home so you can proceed with your next purchase without getting stuck in a chain. Contact us to find out if your property qualifies.

**What is PropertyFile?**
PropertyFile is our online client portal. If you are selling with us, you can log in 24/7 to see real-time updates on viewings, offers, and the progress of your sale — no need to chase us for updates.

**Do you help with mortgages?**
Yes. Our sister company Calluna Financial offers independent mortgage advice. Whether you are a first-time buyer, remortgaging, or looking at buy-to-let, Stephanie and the team can access a wide panel of lenders to find the right deal for you.

**What makes your social media marketing different from other estate agents?**
Most UK estate agents post static photo slideshows or basic phone videos. We produce fully edited, cinematic property reels with professional colour grading, retention-focused pacing, and storytelling hooks — the same standard you would expect from the most competitive property markets in the US. Our content is built for Instagram and TikTok first, because that is where buyers discover properties in 2025. Individual reels have reached over 29,400 organic views for a single Central Scotland property, with dozens of listings hitting 10,000 to 18,000 views. No ad spend. Just better content.

**Can you help sell a property that is empty, outdated, or needs work?**
Yes. We use AI-powered virtual staging and renovation visualisation to show buyers what a property can look like — fully furnished, renovated, or landscaped — before they ever set foot inside. Empty rooms are staged with photorealistic furniture and décor. Tired kitchens, bathrooms, and gardens are transformed into finished, aspirational spaces using AI-generated before/after imagery. This helps buyers see the potential of a property rather than its current condition, which increases serious enquiries and reduces time on market.